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The Challenge
To modernize the digital presence of a legendary streetwear brand, strengthen customer connections, and drive sustainable growth.
For decades, 100 MILES has been a cultural icon in urban fashion, loved by fans and worn by legends. But as e-commerce moved faster than ever, the brand’s online presence struggled to keep up. While the designs remained timeless, the platform struggled to reflect the same energy and authenticity that defined the 100 MILES identity.
- Their online presence needed a refresh, as their website no longer reflected the bold and dynamic spirit of the brand.
- Without conversion rate optimization, email campaigns, or ad campaigns in place, they missed opportunities to engage their loyal fanbase and reach new customers.
- Deliverability issues and underutilized workflows also left opportunities on the table, limiting the ability to nurture relationships and drive repeat purchases.
We knew 100 MILES needed more than just an upgrade—they needed a full transformation that would honor their legacy while attracting a new generation of streetwear lovers. So, we got to work. We began preparing a super magical potion to help them reconnect with their loyal audience while appealing to a younger generation.
What We Did
Website Revamp and Conversion Optimization
- Revamped the website with the best e-commerce practices.
- Conducted conversion rate optimization to enhance user experience and boost conversions.
Before
After
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Social Media Marketing That Converts
- Strategy and planning, including audience segmentation.
- Created lookalike audiences using the in-store customer database for targeted campaigns.
- Leveraged pixel data to curate content for middle and bottom-of-funnel retargeting.
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Email Marketing with an Edge
- Cleaned the email database and conducted spam testing for deliverability.
- Built an online email list from the offline database.
- Designed and executed essential conversion flows: welcome, browse abandonment, cart abandonment, predictive analysis and retargeting etc.
- Implemented effective campaigns to enhance revenue and increase customer lifetime value.
Results
The Result Behind the Magic
256%
growth in Revenue
253%
increase in online conversions
91%
increase in conversion rate
31%
attributed revenue from email campaigns and flows
85%
email sales from campaigns
10.5X
return on ads spent within 30 days
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27.68X
ROAS for retargeting campaign
256%
growth in Revenue
253%
increase in online conversions
91%
increase in conversion rate
31%
attributed revenue from email campaigns and flows
85%
email sales from campaigns
10.5X
return on ads spent within 30 days
27.68X
ROAS for retargeting campaign
Our Services
Explore Our Services
Social Media Marketing
Using data as our crystal ball, we create campaigns that enchant your audience. Through segmentation and retargeting, we publish ads that deliver measurable ROI and drive meaningful engagement.
Email Marketing
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build e-commerce platforms that are fast, functional, and optimized to convert visitors into loyal customers.
Your Success Could Be Next
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