How Hymnologie Increased Online Conversions by 580% with Pro Marketer
Within just 6 months of partnering with us, Hymnologie experienced a significant conversion boost. But their glow-up didn’t happen by chance. For every dollar Hymnologie invested, the magic of Pro Marketer created exponential returns.
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The Challenge
To improve their digital presence, increase conversions, and achieve sustainable growth.
Hymnologie is not just a skincare brand; it’s a philosophy rooted in ancient Indian herbal wisdom that promotes holistic harmony and radiance. However, the brand’s pristine skincare formulations starkly contrasted with their dismal e-commerce performance. Despite investing thousands of dollars in digital advertising, SEO, and website design, the results were disappointing.
- Conversion rates were low, leaving them with a negative return on ad spend (ROAS).
- Their cost per acquisition (CPA) was very high, and competing against established skincare brands made it harder to stand out and win customers.
- The website, while beautiful, wasn’t driving sales. It looked great but didn’t have the right features to turn visitors into customers.
- The user experience wasn’t optimized for e-commerce, and the previous agency hadn’t addressed these key issues.
- Adding to the challenges, Hymnologie was new to online marketplaces like Amazon, where setting up ads and establishing a strong presence proved tough.
- While their products were top-notch, Hymnologie lacked the marketing expertise needed to make a real impact in a crowded market—that is until we came on board.
Our mission was simple: to provide and implement a strategy for sustainable growth. To do this, we focused on fixing their website through SEO, creating effective ad campaigns, and building strong email marketing systems to engage and convert their audience.
What We Did
Search Engine Optimization
- Initiated a targeted link-building campaign to acquire high-quality backlinks from beauty influencers and bloggers.
- Reduced load time to under 3 seconds for all key pages.
- Optimized all pages with target keywords, keeping them within 60 characters.
- Created unique, keyword-rich meta descriptions under 160 characters.
- Implemented clean, keyword-optimized URLs such as “/vegan-skincare-products.”
- Achieved full mobile responsiveness and passed mobile-friendly tests.
- Strengthened internal linking with descriptive anchor text.
- Secured the entire site with HTTPS for data protection.
- Earned positive reviews on third-party platforms, linking back to the site.
- Promoted new product launches with targeted press releases.
Before
After
Website Revamp
- Changed product page layout according to conversion rate optimization techniques.
- Implemented quizzes to boost engagement and email database.
- Created landing pages with extensive details for each item.
Before
After
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Social Advertising
- Introduced the Rule of One strategy, focusing on one product at a time with deep research and UGC content.
- Targeted top-of-funnel audiences using UGC testimonials addressing key customer pain points.
- Conducted A/B tests on product and landing page conversions, achieving a 90% conversion rate.
- Scaled efforts by transitioning to other products after initial success.
- Built skincare bundles to boost average order value.
Email Marketing
- Set up essential email flows, including sign-up forms, welcome sequences, browse abandonment, cart recovery, and checkout recovery.
- Executed targeted campaigns to drive repeat purchases and enhance customer lifetime value.
- Designed engaging email banners and tested subject lines to improve deliverability, open rates, and click-through rates.
Search Engine Marketing
- Ran Search, Shopping, and Performance Max ad campaigns.
- Focused search ads on generic and competitor keywords to capture high-intent traffic.
- Leveraged Shopping and Performance Max ads to boost Google-driven conversions.
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Amazon Marketing / Advertising
- Executed highly segmented ad campaigns tailored to product categories.
- Enrolled products in the Vine Program to generate expert reviews and drive credibility.
Results
The Proof is in Our Works
386%
growth in Revenue
580%
increase in online conversions
49%
increase in conversion rate
86%
increase in average order value
29.12%
attributed revenue from email campaigns and flows
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3.5X
return on Amazon advertising
4X
return on social advertising
386%
growth in Revenue
580%
increase in online conversions
49%
increase in conversion rate
86%
increase in average order value
29.12%
attributed revenue from email campaigns and flows
3.5X
return on Amazon advertising
Our Services
Explore Our Services
Marketplace Marketing & Management
In a crowded marketplace, it’s easy for your products to get lost in the shuffle. But with our strategy, you can rise above the noise.
Our approach is simple: we optimize your listings for maximum visibility, run targeted ads that reach your ideal customers, and use smart strategies to boost your credibility.
Social Media Marketing & Paid Social Advertising (Meta, Tiktok)
Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build e-commerce platforms that are fast, functional, and optimized to convert visitors into loyal customers.
Email Marketing (Klaviyo)
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Search Engine Optimization
Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.
Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.
Search Engine Marketing (Google Ads)
We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.
Your Success Could Be Next
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