How Pro Marketer Turned Relaxium’s Digital Challenges into a $4 Million Opportunity
From low rankings and spam issues to record-breaking revenue and email success - Relaxium’s journey with Pro Marketer proves the power of strategy. With our expertise, we redefined what’s possible in wellness e-commerce.
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The Challenge
To improve organic ranking and conversion rates, achieve a higher ROI, create a seamless shopping experience, and enhance deliverability, open rates, and click rates.
In 2023, Relaxium’s digital presence was weighed down by inefficiencies that hindered their ability to scale and connect with their audience.
- On Amazon, their product listings lacked the structure and keywords needed to improve search rankings.
- Their storefronts were outdated, providing a subpar shopping experience that didn’t reflect the brand’s wellness ethos.
- The visuals and descriptions failed to showcase the unique value of Relaxium’s products, leaving them buried in a sea of competitors.
- Ad campaigns struggled with poor targeting and high ACoS (Advertising Cost of Sales), draining resources without delivering meaningful returns.
- High costs were inevitable, with over 1.3 million users in their Klaviyo database, but the returns didn’t justify the expense.
- Deliverability issues meant emails to Gmail domains landed in spam folders, drastically reducing open and click-through rates.
- The email campaigns that reached customers weren’t optimized for conversions, resulting in low revenue per email.
Simply put, Relaxium’s marketing efforts weren’t just underperforming - they were leaving money on the table.
To overcome these challenges, Relaxium needed a digital refresh, and we stepped in to help. We created an intricate, results-focused strategy to optimize their Amazon presence and breathe life into their email marketing efforts.
What We Did
Listing Optimization
- Conducted a thorough audit of existing product listings to identify areas for improvement.
- Improved titles, bullet points, and descriptions with high-converting keywords and engaging content.
- Optimized backend search terms to ensure discoverability.
- Improved product images and infographics to visually showcase key features and benefits.
- Implemented A+ content to enrich product detail pages and drive conversions.
Before
After
Email Data Cleaning and Spam Issue Resolution
- Suppressed 1.1 million users who had never purchased or taken the desired action.
- Excluded Gmail domain emails to address spam issues and revived engagement with a double opt-in process for promotional emails.
- Highly segmented the remaining 300,000 active users to target them with engaging and personalized content.
- Reduced email volume to focus on high-quality campaigns, lowering Klaviyo costs while improving revenue per email.
Keyword Research
- Performed in-depth keyword research to identify high-volume, relevant, and long-tail keywords for each product.
- Continuously monitored and updated keywords based on rank performance, competition, and market trends.
- Seamlessly integrated target keywords into titles, bullet points, and backend search terms.
- Used tools like Helium 10 and Data Dive to track keyword performance and refine strategies.
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Amazon Ad Campaigns
- Managed an efficient monthly ad spend of $200,000–$250,000.
- Launched and optimized sponsored products, sponsored brands, and sponsored display campaigns.
- Structured campaigns with segmented targeting, including automatic, manual, broad, and exact match strategies.
- Continuously analyzed ad performance to adjust bids, reduce ACoS, and increase ROI.
- Used negative keyword targeting to minimize wasted ad spend.
- Conducted A/B tests on ad creatives, headlines, and copy for Sponsored Brand campaigns.
Seasonal Promotions
- Planned and executed seasonal promotions aligned with key shopping events like Prime Day, Black Friday, and Cyber Monday.
- Set up lightning deals, coupons, and discounts to attract customers and boost sales.
- Developed Amazon posts and social media campaigns to generate buzz around promotions.
- Leveraged advertising budgets to capitalize on seasonal spikes in traffic and demand.
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Inventory Optimization
- Monitored inventory levels closely to avoid stockouts during peak periods.
- Used historical sales data and market trends to forecast demand, ensuring optimal stock levels.
- Collaborated closely with suppliers to ensure timely replenishment and flexibility in order quantities.
- Conducted regular audits to identify discrepancies and ensure inventory accuracy.
- Implemented inventory management tools to automate tracking, reordering, and reporting processes, minimizing human error.
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Results
The Results We Got Were Nothing Short of SpellBinding
164.73%
growth in Klaviyo-attributed revenue
$4 M
in additional income
258.65%
increase in order rates
23.70%
reduction in bounce rate
14.29%
decrease in spam rate
Secured top positions on Amazon for over 4,659 keywords
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3.59%
reduction in unsubscribe rate
95%
sales increase from email-driven campaigns
165%
increase in total revenue attributed to email marketing
3X ROAS
on all ad campaigns
164.73%
growth in Klaviyo-attributed revenue
$4 M
in additional income
258.65%
increase in order rates
23.70%
reduction in bounce rate
14.29%
decrease in spam rate
Secured top positions on Amazon for over 4,659 keywords
3.59%
reduction in unsubscribe rate
Our Services
Explore Our Services
Marketplace Marketing & Management
In a crowded marketplace, it’s easy for your products to get lost in the shuffle. But with our strategy, you can rise above the noise.
Our approach is simple: we optimize your listings for maximum visibility, run targeted ads that reach your ideal customers, and use smart strategies to boost your credibility.
Social Media Marketing & Paid Social Advertising (Meta, TikTok)
Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build fast, functional, and optimized e-commerce platforms that convert visitors into loyal customers.
Email Marketing (Klaviyo)
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Search Engine Optimization
Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.
Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.
Search Engine Marketing (Google Ads)
We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.
Your Success Could Be Next
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