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The Challenge
Relaxium’s Klaviyo email strategy was under strain due to inefficient audience targeting, high costs, and engagement issues.
Their email list was massive, but the revenue per email was alarmingly low.
- Over 1.3 million users in the database, draining resources without returns.
- Gmail domain emails consistently landed in spam, reducing engagement.
- Despite a large audience and rising Klaviyo expenses, email campaigns weren’t driving significant revenue.
- Lack of proper segmentation led to low open rates and poor engagement.
Simply put, Relaxium was bleeding potential revenue. They needed a radical shift, and we delivered just that.
What We Did
Data Cleaning & Audience Refinement
- Suppressed 1.1 million inactive users who had never purchased or engaged.
- Focused on a high-intent audience of 300,000 engaged users.
Before
After
Spam Issue Resolution & Deliverability Fixes
- Excluded Gmail domain emails from broad campaigns.
- Implemented a double opt-in process to revive engagement.
Hyper-Segmentation for Precision Targeting
- Divided active users into highly targeted groups based on behavior and purchase history.
- Sent tailored content that resonated, improving open and click-through rates.
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Quality Over Quantity: Strategic Email Scaling
- Reduced overall email volume to prioritize high-quality campaigns.
- Lowered Klaviyo costs while increasing revenue per email.
Results
The Results We Achieved Were Nothing Short of SpellBinding
399%
increase in Klaviyo-attributed revenue
258.65%
boost in order rate
85.53%
of total sales driven by email campaigns
35.03%
of revenue attributed to email marketing
-23.70%
reduction in bounce rate
-14.29%
decrease in spam rate
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-3.59%
decrease in unsubscribe rate
399%
increase in Klaviyo-attributed revenue
258.65%
boost in order rate
85.53%
of total sales driven by email campaigns
35.03%
of revenue attributed to email marketing
-23.70%
reduction in bounce rate
-14.29%
decrease in spam rate
-3.59%
decrease in unsubscribe rate
Testimonial
Timea
Co-Founder, Relaxium
Our Services
Explore Our Services
Email Marketing (Klaviyo)
Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.
Marketplace Marketing & Management
In a crowded marketplace, it’s easy for your products to get lost in the shuffle. But with our strategy, you can rise above the noise. Our approach is simple: we optimize your listings for maximum visibility, run targeted ads that reach your ideal customers, and use smart strategies to boost your credibility.
Social Media Marketing & Paid Social Advertising (Meta, TikTok)
Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.
Website Development
Your website is your digital storefront, and we make it unmissable. We design and build fast, functional, and optimized e-commerce platforms that convert visitors into loyal customers.
Search Engine Optimization
Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer. Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.
Search Engine Marketing (Google Ads)
We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.
Your Success Could Be Next
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