Discover our Digital Enchantment Technique

The Challenge

To position Sugarush as Canada’s top online candy destination, build brand recognition nationwide, increase online conversions with healthy ROAS, and improve user experience through better site structure and content optimization.

Sugarush had a strong offline presence with eight brick-and-mortar stores in Ontario but faced significant challenges in expanding its digital footprint. With growing competition and minimal online visibility, the company struggled to reach customers across Canada.

Their outdated website struggled to provide the seamless shopping experience today’s customers demand.
Poor navigation, slow load times, and a lack of mobile optimization meant visitors often left before purchasing.
Organic traffic was also a hurdle. They missed valuable traffic and opportunities to grow their audience without ranking for key product searches.
Shipping thresholds and low order values created additional challenges, making it hard to sustain profitability.
Customers hesitated to meet the high $100 free-shipping threshold, leading to cart abandonment and missed sales opportunities.
Local SEO strategies were underutilized, leaving Sugarush with limited visibility in local searches despite its Ontario roots.
Additionally, without ad or email campaigns, they lacked effective tools to drive engagement, improve conversions, and nurture customer relationships.

When we came on board, we conducted a comprehensive audit and discovered that Sugarush needed more than a few tweaks. They required a spellbinding strategy to transform their digital presence and drive sustainable growth—a plan to improve website performance, increase visibility, and turn them into the ultimate destination for exclusive sweet treats.

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What We Did

Website Development

Revamped the website with the best e-commerce practices.
Upgraded the checkout process for simplicity and higher conversion rates.
Conducted conversion rate optimization to enhance user experience and boost conversions.
Upgraded the checkout process for simplicity and higher conversion rates.

Before

After

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Search Engine Optimization That Put Sugarush on the Map

Identified and targeted both short-tail and long-tail keywords relevant to Sugarush’s products.
Optimized title tags, meta descriptions, headers, and product pages to target high-intent keywords.
Improved the company’s credibility and visibility in local searches by submitting Sugarush.ca’s business to relevant local directories, review sites, and map listings.
Initiated a targeted link-building campaign to acquire high-quality backlinks from local blogs, food magazines, and wedding-related websites.
Developed a content calendar to publish regular blog posts targeting both informational and transactional search queries
Collaborated with local food influencers and event planners to build brand awareness.

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Social Media Marketing That Converts

Strategy and planning, including audience segmentation.
Created lookalike audiences using the in-store customer database for targeted campaigns.
Leveraged pixel data to curate content for middle and bottom-of-funnel retargeting.

Email Marketing that Turned Clicks into Candy Cravings

Cleaned the email database and conducted spam testing for deliverability.
Built an online email list from the offline database.
Designed and executed essential conversion flows, such as welcome, browse abandonment, cart abandonment, predictive analysis, and retargeting.
Implemented effective campaigns to enhance revenue and increase customer lifetime value.

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Results

Unwrapping Sweet Success: The Results

886%

growth in Revenue

742%

increase in online conversions

79%

increase in conversion rate

36.9%

attributed revenue from email campaigns and flows

4.4X

Overall Return on Ads Spend

69%

email sales
from email
flows

31%

from email
campaigns

1st-page rankings for competitive keywords like “candy store toronto,” and “online candy store Toronto.”

35%

increase in organic traffic within 6 months

50%

increase in overall site authority

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Our Services

Explore Our Services

Paid Social Advertising (Meta, TikTok)

Think of us as your digital illusionists, conjuring campaigns that connect with the right audience at the right time. Using advanced targeting, pixel magic, and creative storytelling, we create Meta and TikTok ads that get seen and spark action. Our meticulous testing ensures every ad delivers maximum results while building lasting customer loyalty.

Website Development

Your website is your digital storefront, and we make it unmissable. We design and build e-commerce platforms that are fast, functional, and optimized to convert visitors into loyal customers.

Email Marketing

Every email is a spell that keeps customers returning. We create emails that connect, convert, and engage, from abandoned carts to welcome flows. With a 35% return from Klaviyo campaigns alone, the results were nothing short of spellbinding.

Search Engine Optimization

Getting found online isn’t luck—it’s strategy, and we’re the magicians behind the curtain. Our SEO expertise helps your brand rise to the top of search results where customers are actively looking for what you offer.

Looking for local or global optimization? No worries, we’ll turn searches into visits and visits into sales.

Search Engine Marketing (Google Ads)

We create ad campaigns with laser-focused precision, ensuring your ads appear exactly when your audience is ready to act. Every element maximizes clicks, conversions, and ROI. With our data magic, we help you connect with customers meaningfully and turn clicks into conversions without wasted effort.

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