Search engine optimization is about more than just getting a good ranking on Google.
There’s a common misunderstanding that SEO is all about keywords. Select the 10-20 most relevant keywords that describe your market, sprinkle them liberally across your site, and spend some time and money on Google, and your site will appear on the first page of Google for searches involving those keywords.
It’s around 5% accurate. Yes, keywords are relevant, but that’s akin to claiming that if you plastered the words “marketing manager” across all of your company’s offices and branches, everybody will know who you are.
Marketing Manager is both a title and a function. It is a descriptor for what you do as a keyword. However, if people within the organization need to know about you and how it affects their lives, it doesn’t even begin to describe the number of things you’ll have to consider and introduce. SEO is 95 percent more than keyword stuffing, and the faster you grasp it, the better off your brand will be.
SEO starts from within your website
Assume you’re showing a potential client around your actual business. What would be your first step? What would you say to persuade them to buy the products your company makes?
Imagine you were not present at all at the meeting and you had to persuade prospective customers that you make excellent goods. What would be your first step?
All of the talking will have to be done by your website. As a result, it must be straightforward, consistent, and detailed enough to pique the interest of prospects and clients. And, just as you wouldn’t overwhelm clients with too much information all at once, you can prioritize how you guide and assist them in navigating your website in manageable chunks.
Titles, Tags and Metatags, the foundations of your SEO
Every page on your website should have a strategy and goal. They must be found by search engines and properly indexed. If visitors arrive on your site by accident and don’t find what they’re looking for, your rating will suffer.
Consider search engines to be judges who must adhere to specific guidelines. Your website will slowly climb through the ranks if you follow the rules. If you attempt to artificially increase your rating, the penalty is that it will either stay stuck or continue to drop.
There is a discipline to be followed in the organisation of information on your website, the way you guide visitors around the site, how easy you make it for them to find the information they need, and how much they return to your site.
You must now use the appropriate keywords in a natural flow and structure. People who find an article or post interesting either stay on the web longer or bookmark it. The names, tags, and metatags used to define the site’s page headings and content must meet visitor expectations.
You don’t need a lot of traffic. You’ll need the right traffic. And CMS Hub will help you figure out how the best websites in your industry attract traffic. It’s not a good idea to try to do what they do. Create your own material, with your own voice and sound, while keeping your customers in mind.
So, do marketing executives need to know about SEO? They certainly do. If you know what your customers want, the concepts are simple to apply. Give worth and you will be rewarded a hundredfold. But not all at the same time! It grows over time, just like bank interest. SEO company consultants will be happy to support you.