15 social media strategies REALTOR can use today to develop, initiate, and monetize their potential buyer.
I’ve noticed something about Realtor.Most of them have the same frustrations when it comes to social media. As an audience growth expert, I work with a lot of real estate agents and hear the same issues over and over again.
Any of these sound familiar?“I’m putting a lot of time and effort into social media but not getting any meaningful results.” “I feel stuck in my career and don’t know what to do to get unstuck.”
“I don’t understand why some agents have so many more followers than me when my posts are just as good as theirs.”
“Not having a big social media following is preventing me from getting opportunities.” “I don’t have any plan for how to use social media so I’m just randomly posting stuff.” “I’m creating a lot of different stuff, but feel scattered and have trouble focusing on any project long enough for it to succeed.”
“I can’t figure out how to make money from my talent.”
If any of those resonate with you (and I bet several do), then you’ve come to the right place.
In this post, I’m going to share 17 social media strategies you can start using today to grow, activate, and monetize your audience based on work I’ve done with Realtors over 6 years. I know these works because I’ve seen them work over and over again for all different types of Realtors.
You don’t need to do them all, but the more you do, the more likely you are to start gaining traction.
If you’d like more hands-on help, email me and I’ll be happy to give you more details about how I work with clients.
Now, on to the strategies…
Do only what is necessary and required. Efficiency is elegant. Less is more.
You don’t need to use every social media platform. You shouldn’t. Just because Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, TikTok, podcasts, and a thousand other platforms exist doesn’t mean you have to use them. Anyone of those platforms has more than enough people on it for you to achieve success beyond your wildest dreams so break from the feeling that you need to be everywhere.
The fewer platforms you use, the more likely you are to succeed on them. That’s because social media success requires a significant commitment of time and energy — if you spread yourself too thin, you won’t be able to generate the optimal results. So pick your two or three (at most) favorite platforms to use and focus your energies on them.
Choose A Specific Target Audience.
Your success in using social media to grow your audience is directly related to your ability to identify the specific target audience you hope to reach.
When I ask a real estate agent who their target audience is, far too many of them say things like “people who want to buy or sell a home ” or “people who think I’m a famous real estate agent.” Those answers make it incredibly difficult to grow an audience. Your advice should be for somebody, not for everybody.
The more specific the niche, the easier it is to find and connect with those people through social media and ultimately the more likely you are to succeed. Your ideal target audience doesn’t need to be the ONLY people who need your help, they’re just the ones who are MOST LIKELY to refer it.
Think of it as a dartboard: You get the most points for hitting the bullseye (smallest possible niche), but some shots will land outside the bullseye (non-target audience) and still get you some points.
So, how do you figure out who your target audience is? Try this.
If I guaranteed you 1,000 people would see your next post or piece of content, who would you choose to see it?
Would they be male or female? Rich or poor? Married or single? How old would they be? What another realtor would they like? What would their hobbies be? Where would they live?
You would choose the people MOST LIKELY to enjoy your work and whoever fits that description is your ideal target audience.
Once you identify your target audience, that should guide everything else you do on social media including the content you create, people you connect with, and even the platforms you use.
If your target audience is grandfathers, Snapchat probably isn’t the right place to be spending your time.