100 Miles is a legendary streetwear brand known for its roots in the golden era of hip-hop and its timeless designs. From being worn by icons like Tupac Shakur and Biggie Smalls to becoming a global name in street fashion, 100 Miles has maintained its commitment to high-quality, bold apparel. Based in Canada with a worldwide reach, their primary market lies in the United States, where streetwear culture thrives.
When 100 Miles approached Pro Marketer, they needed a partner to modernize their digital presence and drive meaningful engagement amongst the younger generation. They wanted to streamline their digital marketing efforts, improve their website’s performance, and create a cohesive strategy that resonated with old and new audiences.
Our team delivered a full-service solution, starting with a complete website revamp. We ensured their website captured the brand's essence while optimizing functionality for a seamless shopping experience.
To drive traffic to the website, we used SEO (for organic traffic) and paid advertising, such as social media advertising and search engine advertising (Google ads). Additionally, we implemented a robust email marketing strategy using Klaviyo to engage their community and boost conversions.
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